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Nexia growth strategy bolstered with a global brand refresh
Nexia continues its five-year growth strategy to operate as a fully unified and recognised global network by launching an extensive brand refresh that reflects the seamless, responsive, and personal client experience its member firms deliver around the world. The brand refresh features a modernised logo, new graphics, and dynamic imagery.
With a clear focus on serving the complex needs of the middle market, Nexia’s strategy is based on a clear value proposition: “To provide a more responsive, more personal, partner-led service across the world.”
Speaking on the brand’s support of Nexia’s vision, Tim Wilson, Chief Executive of Nexia said:
“We’ve developed an exciting and innovative strategy designed to take Nexia to the next level. When we bring the full capabilities of our network together, our firms assist clients with complex, cross-border needs, including mergers and acquisitions, restructuring and turnaround, ESG, and tax strategy. Our brand plays a critical role in demonstrating a consistent and collaborative experience to the market.
“The Nexia brand underscores our position as a global leader who supports the growth goals of our member firms and their clients.”
“In conjunction with the five year growth strategy and brand refresh, we are already experiencing an increase in the number of member firms applying to use the Nexia name in their brand.”
A robust marketing communications toolkit featuring the updated brand elements is provided to all member firms to support their collaborative go-to-market efforts.
The Nexia brand refresh was developed in collaboration with strategic branding consultancy Industry.
For more information, please contact:
Nexia marketing
T +44 (0)20 7436 1114
E marketing@nexia.com
